Taoiseach Enda Kenny was visiting Germany the week of April 3rd, visiting Chancellor Angela Merkel while also taking the time to support Tourism Ireland’s promotional efforts, when he met German tour operators who programme and sell holidays to Ireland.
With a holiday allowance of up to 30 days per year being the norm, holiday-taking is important for Germans. Over half the population takes at least one holiday outside Germany each year, making it one of the largest outbound travel markets in the world.
Germany is the third-largest source of visitors for Ireland and travel to Ireland has grown significantly in the last six years, increasing from 399,000 German visitors in 2010 to a record 650,000 visitors in 2016. The German market is worth almost €400m annually to our economy.